Search Engine Optimization in Digital Marketing

Abstract

This research studies the importance of search engine visibility and how search engine optimization (SEO) may be improved in order to achieve it. This study included literature covering marketing, digital marketing, SEO, search engine visibility, practices of SEO, and measuring and tracking SEO.

In this study, qualitative research methods were used. The qualitative study involved three in-depth interviews with SEO experts from diverse organizations.

According to research, SEO is extremely effective at increasing website visibility, driving organic traffic to a website, and eventually increasing conversion rates and sales. SEO is cost-effective and provides excellent Return on investment (ROI). Search engine visibility is optimized by implementing both On-page and Off-page SEO factors and strategies. A successful search engine optimization campaign begins with choosing the right keywords or key phrases.

After combining the findings of the research, the author concluded that SEO is a process rather than a project that takes a long time. The Google algorithm modifications are the primary cause of this. Due to the fact that Google uses both on-page SEO and off-page SEO in its ranking process, both are equally important. Using these factors wisely would help you rank higher in the search engine result page (SERP).