Balancing Ethics and Profitability : Strategies for Nestle to Overcome Ethical Scandals and Enhance Reputation

Rahman, Kazi Shaifur; Hasan, MD Rakib (2024)
 
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Rahman, Kazi Shaifur
Hasan, MD Rakib
2024
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https://urn.fi/URN:NBN:fi:amk-2024052716306
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The thesis "Balancing Ethics and Profitability: Strategies for Nestle to Overcome Ethical Scandals and Enhance Reputation" explores the importance of ethical practices in business, with a focus on Nestle's sustainability efforts and ethical conduct. It analyzes the impact of ethical scandals on Nestle's reputation and consumer trust, providing strategic solutions for enhancing corporate ethics.

The thesis aims to guide Nestle in balancing profitability with ethical considerations to overcome ethical dilemmas and improve its overall reputation.
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