"advertising" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)

Viitteet 1-9 / 9

    • A research on controversy marketing of Nike 

      Nguyen, Quan (2023)
      Nike is one of the biggest footwear manufacturers in the world. Since the beginning, controversial marketing has been used as the brand’s marketing plan. The target of the thesis is to research the controversial marketing ...

    • A study of tasks replaceable by artificial intelligence in Vietnamese advertising agencies in the near future 

      Nguyen, Viet Hoang (2020)
      In the age of digital, the marketing race among brands has become significantly more competitive than ever with the advancement of artificial intelligence. The race even occurs between human advertisers and artificial ...

    • Digital Promotion Tools for Online Marketplaces: Ozon case 

      Murtazina, Dina (2022)
      The purpose of the study was to analyse an effectiveness of digital promotion tools used by marketplaces, especially Ozon. The motivation for this thesis was an active development of online sales in the global market in ...

    • Effectiveness of Social Media Advertising on Brand Awareness 

      Tran, Linh (2023)
      This thesis investigates the effectiveness of social media advertising on brand awareness in the fashion sector, focusing in particular on Instagram users in the age group 18 to 34. The study was carried out using the ...

    • How motion graphics affect marketing campaigns 

      Bui, Nhat (2021)
      In the 21st century, video marketing is the most engaging content across multiple social media platforms. A large part of videos created include some form of motion graphics as a tool of communication with the viewers. ...

    • Organization's Marketing Communication Tactics 

      Rana, Pooja (2025)
      This thesis investigates organization’s marketing communication plans and strategies that current organization and business institute use. The thesis starts with marketing communication introduction including its background, ...

    • The Effect of Advertising on Consumer Behaviour in Finland 

      Odunsi, Ridwan (2020)
      The topic of the study is the effect of advertising on consumer behavior in Finland. The aim of the research is to examine the impact of advertising on consumer behavior as well as to determine the advertising channels ...

    • The Impact of Social Media Advertising on Buying Behavior 

      Kaukoranta, Enni-Sofia (2024)
      Tämän opinnäytetyön tutkimusaihe on sosiaalisen median vaikutus ostoskäyttäytymiseen. Digitaalinen kehitys on vähentänyt perinteisten markkinointikanavien suosiota ja tehokkuutta. Digitaalisen kehityksen myötä sosiaalisesta ...

    • The Influences of Advertising Music on Vietnamese Customers' Purchasing Decisions 

      Dang, Phuc (2024)
      This study explores the impact of music in advertising on consumer behavior, with a particular focus on its emotional appeal. A survey was conducted with Vietnamese people, each of whom viewed a popular music video used ...