"game industry" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
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Consumer Behavior Towards Video Game Purchase: Marketing strategies that lead companies to higher profits
(2022)The focus of this thesis is to conduct research on the video game industry to gain insight into how the industry works. The study focuses on how companies generate revenues and maximize the business to its full potential ... -
Customer Perception on the Monetization of Video Games
(2024)Tämä opinnäytetyö tarkastelee videopelaajien käsityksiä, mieltymyksiä ja tyytyväisyyttä erilaisiin kaupallistamisstrategiohin sekä näiden käytäntöjen vaikutusta pelikokemukseen. Kvalitatiivisella lähestymistavalla ... -
Video Game Industry Market Analysis : Approaches that resulted in industry success and high demand
(2021)The focus of this thesis was to conduct a video game industry market research, and to clarify what made this sphere of entertainment business so successful. The main goal was to analyze methods, approaches and trends ...