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Digital marketing and brand image in online business : A study of Alma Artes company in Nepal
(2021)
The thesis studies the role of digital marketing tools helping business in creating brand image. Digital marketing has brought a lot of changes in the past two decades. With the unpredictable growth in the digital revolution, ...
Impact of digital marketing on consumers purchasing behaviour : a study of Corporate Station Bangladesh
(2023)
In an era where digital media is ubiquitously powerful, the marketing landscape has altered dramatically. This thesis, we investigated the topic of digital marketing in order to comprehend how it influences client purchasing ...
The role of branding in the profitability of tourism industry of Bangladesh : a study of Britto Travel and Tourism
(2023)
With an emphasis on Britto Travel and Tourism, in this thesis we explored the revolutionary significance that branding has in Bangladesh's rapidly developing tourism industry. Notwithstanding the country's stunning scenery ...
Customer engagement on social media : case study: Scandic Grand Central Helsinki
(2023)
Over the years, there has been a great improvement in technology, making communication and other online activities easy and fun. Many people started engaging on social media on a daily base either by shopping, researching, ...
The impact of storytelling on brand image and consumer behaviour
(2023)
This thesis delved into the profound impact of brand storytelling on customer behaviour, brand image, and loyalty. Marketers gained valuable perspectives by leveraging academic concepts such as narrative transportation and ...
Marketing strategy management of Costco : Analysis and comparison to S-Group
(2021)
Costco is the second large wholesaler retailers all over the world. There must be some reasons why Costco can achieve success in this highly competitive world. This thesis mainly introduces the success factors of Costco. ...
The Smartphone Market
(2021)
In 2020, 3.6 billion people used a smartphone. Companies made huge progress to develop the best smartphone with the best software and hardware. The competition between companies was increasingly hard for the reason that ...
Branding as a tool for customer loyalty : Globacom Telecommunications Ltd, Lagos State, Nigeria
(2021)
The aim of this study is to evaluate the role of branding in building customer loyalties in the Nigerian telecommunication industry focusing on Globacom Telecommunications Limited, one of the major players in the Nigerian ...
The marketing accomplishment of good food : from kitchen to market
(2023)
The thesis "THE MARKETING ACCOMPLISHMENT OF GOOD FOOD: From Kitchen to Market"examines the methods and elements that go into successfully marketing food items from the kitchen to the market. The study looks at the growing ...
Social media marketing
(2022)
As the world continues to go digital, the business sector has not been left behind in utilising the digital space. For a long time, social media has been seen as an entertainment and socialisation tool. However, significant ...