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Ethics in digital marketing
(2020)
The study aimed to determine whether there is a risk for companies of using hyper-targeted advertising and to find out what changes should be made in the formation of the strategy to avoid negative attitudes from customers ...
Efficient Real Estate Marketing in Social media : Case: Kiinteistömaailma Asuntolaune
(2020)
Social media has become a defining pillar in the modern cultural landscape and has an essential presence in digital marketing practices. The efficiency of social media marketing could be the difference maker in a businesses’ ...
The relation between digital marketing and the tourism industry In Vietnam
(2020)
The primary objective of the study is to figure out the key potentials of the tourism industry in Vietnam and which aspects of digital marketing affect the industry the most. The research will give more information to the ...
We-media as a marketing tool for fashion business in China : case: LingSiYaoYao Ltd.
(2020)
In the age of digitalization, fragmenting information has made the fashion industry unpredictable. Fashion brands are facing the risk of being left behind if they don’t adapt well to the internet particularly in China, ...
Lead generation using Pinterest in B2B marketing:Case company Kipfashion
(2020)
This thesis is aimed to examine the business to business marketing lead generation by identifying the ideal customers for the companies then attracting them to buy. This study is intended to benefit e-commerce businesses ...
Identifying a marketing strategy plan for successful e-commerce implementation for a fashion industry company
(2021)
The objective of the research study was identifying a marketing strategy plan for successful e-commerce implementation of the Eirene Oy - a business from fashion industry. The company has only the physical store and an ...
Digital ecommerce : A case study of Daraz online shopping store in Nepal
(2020)
The thesis study the e-commerce activities of Daraz online store in Nepal. The change is inevitable with the development of internet and its technology. Nepal is developing country and it is developing at a faster pace ...
Digital marketing in the tourism industry of Nepal : case: Caravana Himalaya
(2021)
In March 2020, a pandemic of coronavirus went globally. The tourism industry of Nepal was severely affected because of the shutdown of the companies. As a result, it was hard to survive for travel and tourism companies ...
Development of Digital Marketing in Esports
(2020)
Electronic sports or esports nowadays is a billion-dollar industry with a multimillion au-dience rapidly growing worldwide. Esports industry is reaching its momentum during the past few decades and expected to become the ...
Marketing strategy on the Instagram platform
(2021)
Since the rise of social media marketing, Instagram has become an important marketing platform for business. The research aims to provide in-depth knowledge about social media marketing and Instagram for business and then ...