"advertising" - Selaus asiasanan mukaan Turun ammattikorkeakoulu
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Business podcast as a tool to promote own content and engage listeners : comparison between the United States and Spain
(2022)The name podcast was suggested around 2004 for a digital audio file made to download or for streaming. Podcasting has gained popularity, especially in the 2010s thanks to the streaming possibilities and new digital tools ... -
Catching audience interest and creating brand benefits with sponsored content in online news media : case study Iltalehti & Alma Brand Studio
(2022)This thesis demonstrates a holistic view on sponsored content published and created in online news media by applying a case study method on a tabloid media Iltalehti which operates one of the most visited online news media ... -
Creative advertising for mild alcoholic beverages : navigating through the Finnish market legislation
(2025)This thesis explores the intersection of creativity and regulation in the Finnish alcohol advertising landscape, with a particular focus on mild alcoholic beverages. The work critically examines how strict national legislation ... -
Credibility of bloggers’ posts compared to brand posts: iHerb case : SMM research
(2019)Due to explosive growth of social media during past years, amount of social media bloggers is also growing. Bloggers with decent number of followers become new advertising channels, alternative to brands’ own social media ... -
Effective B2B marketing through creativity : literature review and current state in Finland
(2022)B2B-markkinoinnissa perinteiset informaatio- tai opetuslähestymistavat vallitsevat vahvasti, vaikka tutkimukset osoittavat, että myös emotionaaliset ja luovat vetovoimat vaikuttavat yritysostajiin. Tämä opinnäytetyö tarjoaa ... -
Enabling creativity with the right leadership : a study on leading and developing creative design in an advertising agency
(2024)Luovalla johtajuudella on keskeinen rooli luovan kulttuurin edistämisessä ja tehokkaan tiimityön varmistamisessa mainostoimistoissa. Tämän opinnäytetyön tavoitteena oli tunnistaa ihanteellisia johtamiskäytäntöjä luovan ... -
Exploring the applicable use cases of open goverment data in an advertising agency : case study TBWA\Helsinki
(2019)TBWA\Helsinki on kansainvälinen mainostoimisto, joka on osa globaalia kollektiivia, johon kuuluu 270 toimistoa 95 eri maassa. Mainosala on 2000-luvulla ollut perusteellisen muutoksen kourissa: uudet mullistavat teknologiat ... -
Google ads vs Facebook ads
(2022)Google ads or Facebook ads? Which platform would be better for a webdeveloping company's marketing campaign? In order to answer this question, the researcher ran a similar ad on Facebook and Google ads, so that it could ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Micro-content, macro results : a content marketing case study in Czech language education
(2025)This thesis analysed whether and how short-form video micro-content could facilitate the growth of a niche language teaching business with limited marketing funds. Using a single-case study of a Czech language teaching ... -
Strengthening brand awareness through paid social media marketing : case: Kitchen Joy
(2020)Social media has become an important platform for marketers to reach their potential audiences as well as a meeting place for brands and consumers. Social media can be used as a tool for brands to increase their brand ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Technological innovations in digital content monetization : a user-centric approach to revolutionizing the advertising landscape
(2024)Digitaalisella monetisoinnilla tarkoitetaan prosesseja ja menetelmiä, joilla internetissä oleva sisältö muutetaan taloudellisesti arvokkaaksi. Tässä opinnäytetyössä tarkastellaan erityisesti digitaalisen sisällön monetisoinnin ...
