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Digital marketing strategy for a medium-sized sustainable fashion brand : Case: Népra Oy
(2020)
The primary goal of the thesis was to propose a customer-driven digital marketing strategy for a sustainable Finnish fashion brand – Népra. Through the combined knowledge from the literature review and empirical research, ...
The Role of Social Media Influencers in the Consumer Decision-making Process
(2020)
This thesis explored the role of social media influencers (SMIs) during the consumer decision-making process in the context of the Vietnamese beauty and cosmetic market. In order to achieve this goal, the thesis examined ...
Analyzing & optimizing a small-scale e-commerce website : case company : Kipfashion
(2020)
Online businesses need to optimize their website as recent technology keeps evolving now and then. Adopting the factors that can help in keeping up with this pace is important in increasing the conversion rate. The main ...
Step-by-step plan to succeed for an artist entering Russian music market by using social media tools
(2020)
The purpose of this research was to develop a step-by-step guide which can help any individual or group of people in entering Russian music market and to get to the top of the industry by simply putting in work and taking ...
Social Media Marketing For Logistic Service Provider Operating In The B-To-B Segment : Which Social Media Channels Should Be Used To Reach Decision-Makers Of Custom-ers And Partners
(2021)
Business-to-Business marketing has also entered into the phase of digital and social media marketing due to the new evolved possibilities of personalization and more effective ways for measuring the conversion rate of ...
Building a strong personal brand on Instagram
(2020)
The purpose of this research was to study personal branding and design a step-by-step guide for building a strong personal brand on Instagram on Russian market. Firstly, the definition of personal branding is explained ...
Durex’s marketing strategy in Vietnam
(2021)
The main objective of this thesis is to analyse the marketing strategy of Durex in Vietnam. Durex is one of the most renowned condom brands in the world, with roughly 30% global market share. Today, Durex is a global brand ...
Efficient Real Estate Marketing in Social media : Case: Kiinteistömaailma Asuntolaune
(2020)
Social media has become a defining pillar in the modern cultural landscape and has an essential presence in digital marketing practices. The efficiency of social media marketing could be the difference maker in a businesses’ ...
The relation between digital marketing and the tourism industry In Vietnam
(2020)
The primary objective of the study is to figure out the key potentials of the tourism industry in Vietnam and which aspects of digital marketing affect the industry the most. The research will give more information to the ...
Brand building on Instagram in Russia
(2020)
The purpose of the thesis is creating a marketing strategy on Instagram for the case company Drop Tattoo Studio in order to build a unique, strong and profitable brand. The main objective of the research is to analyze the ...